<b>From Zero to Fans:</b> Growing Your Audience on Written and Beyond
Author's Guide
From Zero to Fans:
Growing Your Audience on Written and Beyond
From Zero to Fans:
Growing Your Audience on Written and Beyond
You Own Your Voice. Now Help People Find It.
You've written the work—now it's time to find the humans. Growth on Written doesn't rely on traditional publishing clout, follower counts, or chasing algorithms. Instead, it rewards intentional creators who show up authentically, use their tools wisely, and invite readers into something real.
This guide walks you through how to grow your audience from scratch, build fan relationships that last, and turn passive followers into superfans—on your own terms, and at your own pace.
Method 1
Building a Magnetic Author Profile
Building a Magnetic Author Profile
Your profile isn't just a landing page—it's your first impression, your brand statement, and your invitation to potential readers.
Write a bio that sounds like you
Skip generic labels like "aspiring author." Instead, speak in your tone and voice:
"Mythpunk weaver of queer fae drama."
"Soft apocalypse writer who believes in haunted coffee shops."
Make it weird. Make it specific. Make it yours.
Use visual identity intentionally
You don't need a polished logo or pro headshots. Consistency matters more than perfection. Pick colors, fonts, or visual themes that feel like your work and stick with them.
Pin strategically
Pin your most accessible, most popular, or most representative work to the top of your profile. This is your handshake—make it count.
Link to your outside world
Got a newsletter, a personal blog, or an X account? Link it. Cross-pollination helps.
Most important thing: you decide how you want to be discovered. Mysterious? Approachable? Scholarly? Playful? Your profile should feel like an extension of your creative voice.
Method 2
Using the Feed:
Posting with Purpose
Using the Feed:
Posting with Purpose
The Written feed is one of your most powerful tools for growing your audience—if you use it well.
Here's what happens automatically:
Publish
When you publish a new work, it automatically appears in followers' feeds and the broader Written community feed.
Comment/Resell
When you comment on or resell a book, that activity also shows up in feeds, creating organic discovery moments.
But that's just passive visibility. To grow your presence, post actively.
How often should you post? Aim for 2–4 times a week. You don't need to be constantly loud, but consistent presence matters. Think quality signals over noise.
What should you post?
- Behind-the-scenes insights: notes, sketches, research rabbit holes, writing struggles, breakthroughs.
- Short updates about what you're working on or thinking about.
- Quotes or snippets from upcoming work (teasers, not spoilers).
- Questions or polls: "Which title should I go with?" or "What genre should I tackle next?"
- Drop announcements and teaser trailers.
- Links to outside appearances: interviews, guest posts, collaborations.
- Shoutouts to readers or resellers.
What shouldn't you post?
- "Only 'buy my book' posts"—it reads as spammy and desperate.
- Overlong rants—keep posts punchy unless the topic truly warrants depth.
The feed is your stage—show your process, your personality, and your world. Don't just announce; invite.
Method 3
Discoverability on Written:
Getting Found in the Feed
Discoverability on Written:
Getting Found in the Feed
Written offers tools that reward thoughtful creators who use the platform intentionally:
Use tags and categories strategically
Tag for genre, theme, and mood in ways that help readers find exactly what they're craving.
Structure your works using series
A well-organized series helps guide readers through your catalog and creates natural upsell opportunities.
Stay active on the feed
Posting updates, thoughts, visuals, or behind-the-scenes snippets increases your chances of showing up in others' feeds. Treat it like a microblog.
You don't need to release weekly to stay visible—just stay present. Share your process. Drop a line. Let people into your world.
Include visuals when you can
A single quote with good typography, a character sketch, or a photo of your writing setup can make posts more engaging and shareable.
Method 4
Talking to Your Early Fans Without Scaring Them Away
Talking to Your Early Fans Without Scaring Them Away
When people first start engaging with your work, respond thoughtfully. Don't ignore them—but also don't flood them with links or pleas.
A simple thank-you comment can go a long way. Ask follow-up questions like, "What part stuck with you the most?" or "Would you want to read more in this world?"
Avoid making every post a sales pitch. Share ideas, moods, personal updates, or questions.
Let your personality shape the tone of your feed.
Offer small exclusives or sneak peeks. Bonus PDFs, handwritten notes, deleted scenes—these low-effort extras can make fans feel like they're getting something special for being early. We're planning to add a storefront feature in one of our future releases that will automatically suggest options for creating merch.
Let them co-create. Ask your readers to vote on titles, character names, cover variants, or even the fate of a side character. Put up a poll: "Should it be 'The Salt Widow' or 'The Drowned Keepsake'?" Share three alternate cover sketches and let them choose. Ask, "Does this character scream 'Juno' or 'Riven'?" You can even get weirder: let them pick the epigraph, name the pub in Chapter 2, or decide which cryptic postcard your protagonist finds first. These micro-decisions make readers feel like they've left fingerprints on the story—and they're far more likely to share something they helped shape. Co-creation isn't just fun. It makes fans invested—emotionally, creatively, and often financially.
Method 5
Off-Platform Growth: Bringing the Outside World In
Off-Platform Growth: Bringing the Outside World In
You don't have to be a social media master to grow on Written, but a few strategic moves can help:
Mention Written in your link-in-bio
Put it in your X, Instagram, or LinkedIn bio. Even a simple "New stories on Written" can drive curious clicks.
Tease drops with visuals and quotes
A quote, a visual, a line of weird banter from your latest piece can intrigue people enough to check out the full work.
Start an email list (or use our author's newsletter feature)
Even if it's ten people, that's ten people who want to hear from you directly. Announce new drops, share process notes, or just check in.
Collaborate
Team up with other authors for themed bundles, cross-promotions, or joint events. Rising tides lift all boats.
Method 6
Designing for Loyalty: Turning Fans into Superfans
Designing for Loyalty: Turning Fans into Superfans
If readers buy one of your books and enjoy it, how do you keep them coming back? Design for loyalty from day one:
Tell interconnected stories
Revisit characters, expand worlds, let stories breathe across multiple works. Readers love continuity and Easter eggs.
Reward early ownership
Early buyers could get bonus material, early access to sequels, or recognition in your author notes.
Use scarcity smartly
A "Summer Solstice Edition" or a 10-copy "Thank You" drop for your most active commenters creates urgency and exclusivity.
Celebrate your fans
Shout out readers in your feed, highlight thoughtful comments, or even dedicate works to longtime supporters.
Encourage resale
If you allow resale on limited editions, fans can become traders and advocates, spreading your work to new audiences while you earn royalties.
You build your own fandom, one thoughtful interaction at a time. Superfans aren't born—they're nurtured.
Method 7
You Don't Need to Go Viral—You Just Need to Be Real
You Don't Need to Go Viral—You Just Need to Be Real
There's no growth hack, no secret formula. Just consistency, clarity, and the courage to be yourself on the open page.
Every story is a signal. Every post is an invitation. Every reply is a seed.
You are not just building an audience. You are building a world—and inviting people to live inside it.